Ramona Rice
Ramona Rice
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Ascend 77 helps organizations identify organizational friction, restore alignment, and return leaders to leading.

Friction Stops Growth. We help you ascend past Friction.

Friction Stops Growth. We help you ascend past Friction.Friction Stops Growth. We help you ascend past Friction.Friction Stops Growth. We help you ascend past Friction.
Get Your Organization Snapshot
Learn How it works

Ascend 77 helps organizations identify organizational friction, restore alignment, and return leaders to leading.

Friction Stops Growth. We help you ascend past Friction.

Friction Stops Growth. We help you ascend past Friction.Friction Stops Growth. We help you ascend past Friction.Friction Stops Growth. We help you ascend past Friction.
Get Your Organization Snapshot
Learn How it works

Does this sound too familiar?

  • Marketing feels disconnected 
  • Customer experience is inconsistent
  • Teams operate in silos
  • Growth has stalled 
  • Leadership lacks visibility and is constantly putting out fires 
  • The strategic plan sits on a shelf

These problems often have a common cause

What Happens When Friction Goes Unaddressed?

Organizational friction rarely stays in one place.

Left unchecked, it quietly spreads from one challenge to the next until the mission becomes harder to achieve.

Growth Slows

Team Burns Out

Mission Loses Focus

The Hidden Cost of Organizational Friction

Organizational friction rarely stays in one place.


It doesn't announce itself.


It hides behind another meeting.


Another approval.


Another workaround.


Another fire.


Individually, each one feels manageable.

Together, they quietly pull attention away from the very mission your organization exists to serve.


Eventually, the machinery becomes louder than the mission.



A Different Perspective

The Machinery Has Become Louder than the Mission

Most organizations treat stalled growth, communication challenges, fundraising concerns, volunteer engagement, and marketing struggles as separate problems.


We don't.


At Ascend 77, we look for the patterns connecting those symptoms. Because when you solve the underlying friction, the visible problems become easier to address.

Why Ascend 77?

Ascend 77 was founded on a simple belief:


Organizations don't need more activity. They need more alignment.


Our role is to help leaders step back, identify organizational friction, and restore systems that support the mission instead of competing with it.

Learn our Philosophy

The Ascend Approach

Recognize the Symptoms

Recognize the Symptoms

Recognize the Symptoms

Flat revenue. Volunteer turnover. Communication Breakdowns. Endless Meetings that Lead to Nowhere.


These are the visible signs that something deeper may be affecting your organization.

Reveal Hidden Patterns

Recognize the Symptoms

Recognize the Symptoms

Instead of treating each symptom separately, we identify the patterns and friction points connecting them.


This is where clarity begins.

Restored Alignment

Recognize the Symptoms

Restored Alignment

When systems, people, and communication begin to support the mission rather than compete with it, organizations regain momentum and leaders return to leading. 


This mission realigns. 

The Ascend Approach

Take the Snapshot

Take the Snapshot

Take the Snapshot

See where organizational friction may be slowing your mission.

A quick, self-guided experience that helps you recognize patterns worth exploring.

Start Here

Snapshot Review

Take the Snapshot

Take the Snapshot

Understand what your Snapshot is telling you.

In a 30-minute conversation, we'll review your results and discuss whether deeper exploration would be valuable.

Review My Snapshot

Growth Assessment

Take the Snapshot

Growth Assessment

Discover what's really creating friction.

Together, we'll examine your organization more deeply to uncover the patterns behind recurring challenges.

Learn More

Growth Roadmap

Strategic Partnership

Growth Assessment

Turn insight into action.

Receive a prioritized plan with practical recommendations for restoring alignment and building momentum.

See What's Included

Strategic Partnership

Strategic Partnership

Strategic Partnership

Build lasting momentum.

Ongoing strategic guidance as your organization implements change, navigates growth, and continues aligning its mission with its operations

Become a Strategic Partner

The People Behind Ascend 77

Meet Ramona Rice

Ascend 77 was founded on the belief that organizations don't need more activity—they need greater alignment.


Our work brings together experience in government, nonprofit leadership, strategic communications, marketing, and organizational growth to help leaders uncover the patterns behind recurring challenges.


We believe the best solutions aren't created by adding more work. They're created by removing friction so people, systems, and communication can once again serve the mission.

Learn More About Our Story

Start with Your Snapshot


Get Started

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